In today’s ever changing world

Change is inevitable for improvement…
and change comes hand in glove for
any institution who seeks growth

We help manage change

Whether it’d be greater leadership, innovation or competitiveness…
To improve is to change.
And in every organization,
change starts and ends with its people

We help you



Recruit right minded talent that symbiotically fit in your tasks and company culture



Assess your team or candidates with efficient & insightful advisory tools



Develop to perform. A blended learning approach to improve your team’s performance



Insights on China’s talent landscape and compensation benchmarks

We are Boutique

With a team of 50 we are highly versatile and approach our clients with tailored solutions to meet their requirements

At the Edge

Dedication, effective techniques and working methodologies are at the core of everything we do

Tech Affinity

We leverage our knowledge and strong position in the German B2B and SME space to help our local partners excel

China Focus

Our regional offices in China provide us the ability to speak eye-to-eye with our client partners, while being able to execute on ground

Our Services

Direct HR Group Leadership Solutions

Leadership solutions to drive performance in times of change

Executive Search

Targeted at leadership team positions & managed by a Partner, who serves as Client Advisor and Project Manager

Management Assessment

Calibrate the leadership capabilities in both your organization and at external selection procedures

Change Management

We guide leaders to address catalysts of change, hidden factors & blind spots.
Interim managers are also available

Logo DirectHR

We take pride in supporting our clients with building great teams

Practice Areas

Engineering & Operations
Sales & Marketing
Finance & Accounting
Human Resources


Industrial Automation, Manufacturing, Machinery, Consumer Goods, Electronics, Chemical, Pharmaceutical, Energy, Technology


Serving over 1,200 clients since 2008
China Staff Awards 2012
ISO 9001:2008 Certified


Psychometrics, 360 and organizational diagnostic tools & techniques

Diagnostic Tools

Employee engagement and organizational effectiveness tools to turn perceptions into data, pave the way forward and measure progress

OD Interventions

Activities to create alignment, bring in innovation, improvement and change

Assessment Tools

Psychometric questionnaires, tests and 360 assessments to optimize job-fit and employee development

Direct HR Group Development Solutions

Learning & organizational development solutions

Organizational Diagnosis

Define and bridge organizational development  gap through diagnosis and follow-up develop projects

Mobile Learning

Expand classroom training into day-to-day work life with immersive mobile learning tools to enhance knowledge retention

Sales Force Development

Offline adaptive training programs to support organizations boost their sales capabilities and achieve new growth

Training & Coaching

Customized training and coaching solutions that target recipients at all levels

Enabling innovation & growth for organizations in China & Asia

Leadership Development

Special focus on cross cultural management and team cooperation trainings & coaching

Growth Strategy

Our tools & experts are equipped with a unique blend of capabilities to support your growth strategy

Innovation Capabilities

Practical & scientific experience to instill in leaders innovative approaches & creative thinking

Logo Repeat Mobile

Learn anywhere, anytime with our mobile learning applications

Beyond Classroom

Expand classroom training into day-to-day work life to increase knowledge retention

Multi Platform

Apps for multiple devices & operating systems: attractive interface to foster engagement

Measure Change

Trainings, tests, quizzes & Learning Analytics System to track and measure effectiveness

HR Insights & Compensation

Passion to share insights on China’s HR market and compensation


Access unparalleled talent insights from a wide range of employers and industries


Articles, practical guides and interviews to subject matter experts

Compensation Research

Simple, affordable position-specific benchmarks for small & medium-sized businesses in China

Our Team

Founding Partners

Michael Maeder, Managing Partner | Direct HR Group
Michael Maeder

Managing Partner

Image Chun Liew
Chun Liew

Partner - Director

Image James Huang
James Huang


Our Service Experts

Image Miriam Wickertsheim
Miriam Wickertsheim


Image Gabor Nagy
Gabor Nagy


Image Jane Feng
Jane Feng

Organizational Development

Image Dr. Laurenz Awater
Laurenz Awater

Learning & Development

Image Arne Flick
Arne Flick

Mobile Learning

Image Juanjo Cardona
Juanjo Cardona

HR Insights

Ziyi Zhao, Learning & Development | Direct HR Group
Ziyi Zhao

Learning & Development

Mira Lioleva, Learning & Development | Direct HR Group
Mira Lioleva

Learning & Development


We Are Here to Help
You with Change

Talk to Us

Our Locations

T: (86) 156 2498 1224


Tian An Center, Unit 2605
338 West Nanjing Road,
Shanghai, ZIP Code: 200003
T: (86 21) 6010 5010


No. 501, Dong Qing Road
Hi-Tech Park,
Ningbo, ZIP Code: 315103
T: (86 574) 8848 7007

T: (86) 185 2087 3710